Bella Impact uses the PLETS Framework—Permanent Licensing & Exclusive Territorial Stewardship—to support long-term local stewardship of Bella the Sunshine Girl.

 

1. ONE STEWARD ORGANIZATION PER TERRITORY

One qualified steward organization may be assigned to each defined territory.

The organization becomes the sole local steward within the scope of its agreement, reducing overlap and creating clear responsibility for implementation.

2. LONG-TERM, CONDITIONAL STEWARDSHIP

Stewardship is intended to continue without a predetermined expiry, subject to active implementation, mission alignment, brand integrity, and the applicable agreement.

The steward organization does not own the intellectual property.

3. AUTHORIZED LOCAL IMPLEMENTATION

Steward organizations may carry out approved physical distribution, educational or community implementation, and other authorized local activities within their territory.

Limited local adjustments, including translation and print-format changes, are permitted only where necessary and must preserve the original meaning, tone, and visual identity of the work.

4. LOCAL SUSTAINABILITY

Revenue generated through authorized steward activities remains with the steward organization and may support mission-aligned implementation.

Approved activities may include physical book sales, program-related income, and select pre-approved local merchandise.

5. INTEGRITY AND CONTINUITY

Steward organizations are expected to maintain meaningful local use of Bella the Sunshine Girl, follow official brand guidelines, and remain within the rights granted under their agreement.

All rights not expressly granted remain with the originating creator, including digital, global, creator-controlled merchandise, creator-led commercial, adaptation, and entertainment rights.

WHY THIS STRUCTURE MATTERS

PLETS is designed to support continuity without transferring ownership or broader commercial control.

It gives local organizations a durable stewardship role while preserving the long-term integrity and wider value of the intellectual property.